Why We’re Not Afraid of our Competitors

Hey, it’s Mats again! Today, I want to talk about something that’s been on my mind since we started KfzPortal24.de—our competition. The world of car management services is crowded, with big and many small players dominating the market and pricing models that can make any startup sweat. But here’s the thing: we’re not afraid of competitors, and there’s a good reason why.

Originality Is Our Strength

When entering a market filled with established companies, it’s easy to feel overwhelmed. Our competitors charge significantly higher prices, run massive ad campaigns, and have been around longer, which also helps them grow organically. But rather than trying to outspend or outshout them, we’ve focused on something more valuable: originality.

We started KfzPortal24.de because we personally experienced the frustration of dealing with car registrations and deregistrations in Germany. The process was confusing, outdated, and time-consuming, and we knew we could create something far better. From the beginning, our approach has been simple: solve real problems in a way that’s easy for people to understand and trust.

Building Trust, Not Just a Service

One of the reasons we’re not worried about competitors is because we’re not just offering a service—we’re building trust and offering a platform. Many users hesitate to use online services for something as important as deregistering their car, especially in Germany, where face-to-face transactions at local offices are still the norm.

Our competitors may have bigger budgets, but we’ve invested in building customer relationships. From adding trust signals and badges to offering top-notch customer support, we’ve focused on ensuring our users feel confident at every step. And guess what? It’s working. People are coming back to us not just because we’re more affordable, but because they trust us to get it right.

The Power of Being Small

Being a small startup has its advantages, and that’s another reason we’re not intimidated by bigger competitors. We can move faster, adapt quicker, and focus on what matters to our users. When we launched, our prototype was a basic MVP—built in just two weeks—but that simplicity allowed us to learn fast, iterate, and evolve based on real user feedback.

While larger companies may struggle with bureaucracy and slower decision-making, we’ve embraced the power of being small. We don’t need to follow industry trends or mimic our competitors' actions. Instead, we’re focused on delivering what our customers need, when they need it, even if that means reshaping our support hours to fit their schedules.

Competitors Set the Bar—We Set Our Own Goals

One of the biggest lessons I’ve learned is that competitors set the bar, but it’s up to us to set our goals. Sure, our competitors might charge more and invest heavily in Google Ads, driving up the cost per conversion (for everyone, also for us). But we’re not here to play their game. We’ve set our own path, and we’re confident in the value we offer at KfzPortal24.de.

For us, success isn’t about outpricing or outmarketing the competition—it’s about providing an original, trustworthy, and customer-focused service. We’ve already seen how much of an impact this approach has had with our early users, and we’re just getting started.

The Future of Car Management

As we continue to grow, we know that competitors will always be there, and new ones will enter the market. But we’re not interested in copying what’s already out there. We aim to continue innovating and improving how people manage their cars, making the process as seamless as possible while staying true to our values of trust and transparency.

At the end of the day, competition is healthy. It pushes us to be better but doesn’t define who we are. Our originality, our focus on the user experience, and our ability to stay nimble set us apart, and that’s why we’re confident in our path.

Final Thoughts

Competitors are a fact of life, but they’re not the focus. With KfzPortal24.de, I am committed to staying original and putting our customers first. By focusing on building trust and solving real problems, we’re carving out our own space in the market—and we’re excited for what’s next.

Until next time,
Mats